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Archive for the ‘Market Trends’ Category

This Saturday, Northwest hard cider and mead producers including Finnriver, Westcott Bay Traditional Cider, Eaglemount Wine & Cicer, Sky River Mead, Alpenfire Cider, Methow Valley Ciderhouse, Tieton Cider Works,  Lopez Island Vineyards, Hidden Legends, and more will be gathering together under the tasting tent on the opening day of the Orcas Island Farmers’ Market for the 2012 Cider and Mead Festival!

Last year — the inaugural year of the festival — producers and volunteers poured about 1500 tastes of locally-produced cider, and the festival hopes to double that this year.  The cider-filled launch day will offer live music on their outdoor stage, and there will be a contest for Orcas Island home brewers of ciders and meads who will be competing for “Orcas Best of the Fest.”

Check out these pictures from last year’s event:

In 2011 NABC, in partnership with Washington State University and Northwest Cider Association, received a  Specialty Crop Block Grant from the USDA, giving a boost to the emerging hard cider industry in the region.  The $75,000 grant supports cider research, education and marketing, including WSU trials of cider apple varieties and research on mechanical harvesting and the week-long orchard management and cider production courses NABC offers.

We encourage you to support the Orcas Island Farmers Market, the Cider and Mead Festival, the local producers who will be participating, and the emerging cider industry in Washington by attending this weekend’s event!

A few months ago the USDA announced the 2012 Value Added Producer Grant awards. Several farm businesses and organizations in Washington received funding including the Northwest Agriculture Business Center who received $300,000 for Regional Food System Development. With some of this funding, we’ll expand our wholesale market concept this year to further our impact through marketing, increased distribution opportunities, processing and even working with producers and logistical providers to identify efficient decentralized aggregation hubs.

In partnership with Local Orbit, a software service designed to streamline sales between local food buyers and sellers, NABC is in the process of developing and piloting four “virtual food hubs” to scale transactions between farmers and institutional and commercial food service. Producers selling through a NABC hub will have access to smart tools to increase efficiency and profitability, including e-commerce, sales & delivery tracking, and inventory management. Buyers get access to the aggregated supply of local food producers, streamlined purchasing, and a direct, traceable supply chain.

Local Orbit and NABC have worked together to conceptualize four pilot “virtual food hubs” for the Puget Sound Food Network this spring. The first two pilots will launch in May and June respectively, and will first serve PSFN members who participate in the Skagit Wholesale Market and the Farm to Table partnership.  The first two pilots include:

  • North Sound Wholesale Market. This online store will serve select PSFN member buyers and sellers in North counties of San Juan Island, Whatcom, Skagit and Island. The Coho Cafe at United General Hospital has agreed to serve as the first buyer. Chef Chris Johnson will pilot the site and offer feedback about ease of use for institutional foodservice. NABC staff will continue to identify decentralized aggregation and distribution solutions and will gradually work with producers to invite additional buyers and expand business to business (b2b) commerce in the region.
  • Farm to Table Online Store.  This online store was designed to continue the sales relationships formed as a result of PSFN’s involvement in the CPPW grant funded Farm to Table partnership led by City of Seattle Aging and Disability Services. During the new pilot, only participating PSFN member sellers will be invited to list their products for wholesale, and at least four agency partners serving low-income seniors and preschools will be authorized to make purchases during the pilot period.

Local Orbit will be responsible for providing technical support, online transactions and payments.  NABC will continue working “on the ground” to recruit and retain sellers and buyers, communicating to sellers regarding inventory queries, identifying opportunities for aggregation and storage and distribution.   In essence we’re creating and growing b2b relationships between producers and buyers. NABC provides business development services to producers including product development, business planning, access to financing, and marketing and sales assistance.
Get involved!  NABC is currently identifying sellers within PSFN to participate in the two pilots.  Local Orbit is leading a discussion on Tuesday, May 8th at 10:00 a.m to learn about their tools.  If you are a producer member of PSFN and wish to learn about how the Local Orbit pilot sites will function, please contact us and we will send you a link to the online meeting.  We look forward to sharing more about the developing partnership between NABC and Local Orbit. Stay tuned for updates, and for ways you can plug into this emerging marketplace.

NABC has offered classes in hard cider production since 2009. Recently, though, hard cider is growing in popularity by leaps and bounds (see articles, below).  Domestic cider production has increased from 1.2 million gallons in 2010 to 2.5 million gallons in 2011, and Washington state produced nearly two hundred thousand gallons of cider in 2011.

In 2011 NABC, in partnership with Washington State University and Northwest Cider Association, received a  Specialty Crop Block Grant from the USDA, giving a boost to the emerging hard cider industry in the region.  The grant has been used to support cider research, education and marketing, including the various cider courses NABC offers: Orchard Management: Cider Fruit Production; and Cider Making: Principles and Practice (including two parts — An Understanding of Cider & Perry; and Practical production of Cider & Perry). Through this course, NABC also offers a gateway for amateur cider makers to earn a NACM Certification from the National Association of Cider Makers.

Registration is currently open for the following classes and courses:

Orchard Management classes with Gary Moulton • June 23rd and July 28th.
This course will discuss the basics of tree fruit production, with a focus on cider and dessert varieties. Topics will include rootstock, nutrient management, pest management, irrigation, orchard layout planting, pruning, and harvest techniques.

Cider Making Principles and Practice PART 1 ONLY – An Understanding of Cider & Perry with Peter Mitchell • June 25 & 26 OR July 23 & 24
This course will provide students with a broad understanding of cider & perry, the cider industry, and the principles & practices of cider production.

Save the date for Advanced Cider & Perry Production with Peter Mitchell on December 10 – 14, 2012
This course will provide an in-depth understanding of cider microbiology, chemistry, sensory evaluation and technology.  Product development, marketing, and operating a successful cider business will also be addressed.

For more information or to register, visit our website or contact Carolyn Goodrich: carolyn.goodrich@agbizcenter.org or 360-336-3727

Click here to see photos of our June 2010 cider courses

A press release about the cider project was distributed by WSU Communications and enjoyed robust press coverage, including the WSU newsletter On Solid Ground, Capital Press, The Missoulian, Seattle Times and more. NABC’s Executive Director David Bauermeister even coordinated an appearance on KCPQ Q13 local television news on March 13.  Sharing the television spotlight was Jonathan Roozen representing WSU and Sharon Campbell of Tieton Cider Works representing the Northwest Cider Association. Their joint appearance highlighted cider research, production, availability and a growing market for cider in the northwest. Here’s a toast to good cider press!

Here are more recent articles about Washington’s burgeoning hard cider industry:

Cider makers tout fruit ciders at wine event | Seattle Times | April 1, 2012
Federal grants reach specialty crops | Capital Press | January 5, 2012
Tasting Notes: Washington’s Hard Ciders | Seattle Magazine | September 2010

Check out this video about the cider production process, created by WSU with support from NABC.

For the past 9 months, NABC has been partnering with the Real Food Challenge, working together to get more locally-produced and community-based products into college and university dining service in WA. The goal of each campus taking on the Real Food Challenge is to shift 20% of their existing dining budget to Real Food. This shift is done incrementally by replacing generic, mass-produced food products often purchased by institutional foodservice with better (local and community-based, more ecologically sound, and more humane) alternatives. NABC’s Emma Brewster has been working with students and dining representatives at UW, WWU, The Evergreen State College, and the University of Puget Sound, among others, to facilitate these types of product switches by drawing on PSFN’s and NABC’s producer base. Up until now it’s been a lot of talking about logistical (price, distribution, packaging…) considerations, and on Saturday we finally got the schools out to the farms!

Destination: Whatcom County. Stops: Belly Timber Bars and Twin Brook Creamery –– two local producers with retail-ready products and a whetted appetite for institutional customers.

Belly Timber

When Mary Goit’s youngest son turned two years old she decided she needed something to do. Something that would keep her busy and maybe even make a little money.  One thing she did really really well was make granola. She and her sisters have used their mom’s secret granola recipe for years. Growing up they thought that they loved granola. As adults they realized that “No –– we don’t like granola.  We like Mom’s granola!” And there was the idea.

So Mary rented* time in a the commercial kitchen of a local cafe owned by a friend and started making granola to share with the masses. (*She earned her keep in the kitchen by scrubbing the cafe’s floors.) But granola can only take you so far — or rather, you can only take granola so far.  Mary needed a way to make granola mobile. But, as a concerned environmentalist and practical family shopper she wanted to avoid lots of throwaway packaging like one-time use bowls. “How can I make granola for the road?” she thought. Then one night it came to her. BARS.

Mary and her husband developed the secret recipe for what are now Belly Timber Everyday Survival Bars based on what she had in her kitchen cabinets when the epiphany struck. Peanut butter. Toasted almonds. Brown rice syrup (“What on earth did we buy that for?”). Honey from her neighbor. Dates.  This is largely the recipe that is still used today, and now there are several flavor varieties including peanut butter, blueberry, dark chocolate, and dark chocolate-espresso (organic and fair trade, of course!).

Mary sources as many ingredients as possible from her neighbors, and the vast majority are organic. Belly Timber bars are a great example of businesses working together to keep small scale food producers in business and in doing so, preserving farmland. Even the label was designed by several of Mary’s friends who were some of of the original 11 employees at Microsoft in Seattle. (Apparently they designed the original blue sky, clouds, and window logo for Windows and therefore have some time to kill and skills to share!) Between Mary and the designers, they personally know every individual adventurer pictured on the labels.

And the name? Allegedly it’s an old sailor (and possibly pirate…?) term for when time was tight and there was work to be done. Sailors needed solid fuel to climb the masts and take care of business, and the quick food they ate on the go when there wasn’t time for a meal was referred to as “Belly Timber.” (Go ahead, say it with a pirate accent… you know you want to). And there you have it: Belly Timber, the Every Day Survival Bar.

Every day, indeed. While the bars are adored by big-time adventurers who have taken them up Denali (finally — an energy bar that doesn’t freeze solid in the cold or melt into a mess in the heat!); bikers who’ve biked solo across the Rockies; and even the US Military, I can speak from experience that the bars are great for everyday snacking, on-the-go purse-stashing, and even stocking stuffing!

The chocolate varity is the favorite of the Cincinnati Bengals – Cincinnati, Ohio's NFL team

In addition to individual adventurers, some big-time customers have recently been hankering for some Belly Timber: the bars recently picked up by REI, and believe it or not, the Cincinnati Bengals (NFL) and now the Reds (MLB), too, are some of her biggest customers! According to the team’s strength and conditioning coach, the team was accustomed to eating Snickers bars before games and practices. As an athletic trainer, he thought that was a nutritional recipe for disaster. He did a simple internet search and came across Belly Timber. He thought they looked simple, healthful, and tasty and ordered a full case for the team. The team still prefers the chocolate and peanut butter varieties over other flavors of Belly Timber, but it’s a big improvement over candy bars! Mary knew her mom’s granola recipe and her product were good, but not THAT good. She says she’s never loved a football team so much!

Jill applies a label to a Belly TImber bar by hand

And still, even with all these big name customers, Mary still manages to keep a reasonable schedule that works for her and her few employees. On Sundays they make the granola, and on Mondays they make the granola into bars. They’re usually done cleaning up the kitchen by 3:30 so everyone can go pick up their kids from school. (In fact, she almost didn’t let us come out and visit on a Saturday because that’s a day reserved for her and her employees to spend time with kids and family).  The rest of the week is spent packaging, labeling, packing, and assessing inventory. A great deal of care is given to the product. Each and every bar is packed, sealed, labeled, and packed into boxes by hand.  Mary still does all her own product demos, and is happy to answer calls from customers directly. She even puts her personal cell phone number on the label of every bar.

Check out these pictures of our visit to Belly Timber:

Students and dining reps from UW and WWU listen as Mary explains the packaging process for Belly Timber Bars

Luke, Marketing Manager for WWU Dining, tries a sample of the granola which is the base of the bars.

Belly Timber Bars are available at the PCC Natural Markets, Metropolitan Markets, the Community Food Co-op in Bellingham, smaller local retailers in WA, and REI stores across the nation.

Twin Brook Creamery
Next, it was off to Lynden (5 miles from the Canadian border!) to visit Larry Stap, owner and operator of Twin Brook Creamery!

Larry, the oldest of four Stap brothers, is the 4th generation of Stap dairymen to farm on the same property that his great grandfather bought and built in 1910.  In 2006 Larry’s daughter, Michelle, and her husband, Mark, asked Larry and his wife, Debbie, to be partners in the dairy business. Larry was hesitant at first. “I don’t want to get bigger and bigger. I don’t want to milk more cows and build more barns.  So I said, ‘let’s think outside the box and find ourselves a niche’.” And that’s just what they did. Twin Brook milk is delicious and distinctive, and unlike any “competitor” in the area.

What makes it so great? The milk is gently pasteurized at low temperature for longer time than milk commonly found on grocery shelves. The hotter the pasteurization temperature, the more the milk gets cooked, which jeopardizes the authentic farm-fresh flavor. Some milk in grocery stores that has been pasteurized at high heat has a use-by date of up to 90 days after it was produced! In some grocery stores you can even find unrefrigerated milk on the shelves of center aisles. This is shelf-stable milk that has been heated at such high temperatures (upwards of 245º!)  that merchandisers colloquially call it “dead milk” because there’s very little flavor or even much biological material left in it that would indicate that it was ever an animal product.  This is isn’t the future of food Larry dreams of, and he’s sticking to his low heat methods. “We take our time and create a quality, authentic, good-tasting product. Now that’s ‘slow food’!” says Larry.

Larry explains the (non)homogenization process to WWU students, Nicole and Austin

The low-temp pasteurization is just one aspect of production that differentiates Twin Brook’s milk from other products in the area. The second is that it’s not homogenized. Homogenization is the process of distributing the fat (cream) particles evenly throughout the milk so that the milk doesn’t separate, creating a cream top in the bottle. This is usually done by forcing a stream of milk through a tiny pipe or hole at incredibly fast speeds and under high pressure. This blasts apart the natural fat globules, dispersing their parts throughout the milk. This is no big deal for most of us, but from some consumers digesting milk in this altered state can wreak havoc on their digestive systems. In fact, Larry has gotten calls from several customers saying that they thought they were lactose-intolerant, but for some reason they have no problem drinking the milk from Twin Brook. Larry attributes this to the non-homogenization of his product.

The third factor is that Larry milks only Jersey breed cows (not typical Holsteins). Jersey milk has a higher butter fat content, making the milk rich and flavorful, as well as a higher solids content. Solids are the non-fat protein particles in milk — the same protein material used to make cheese. This means that even the skim milk from Twin Brook is thicker, whiter, and more flavorful than other varieties, and doesn’t look like “blue-water” as Larry calls it.  Not only is the milk for flavorful, but Jersey heffers are a smaller animal than typical dairy cows, meaning they eat less, produce less waste, and are less likely to get sick or injured. In fact, cows at Twin Brook live twice as long as the average milking cow. The cows are largely grass-fed with grass and hay produced on the farm, and are free to roam around outside in good weather. All the waste generated by the cows is applied to the pastures to fertilize the fields for more production. “Too many people consider manure a waste product to be gotten rid of,” Larry says, “…not an asset to completing the cycle.” These are all factors in running a fiscally and environmentally sustainable businesses.

The final factor is the glass bottles that Twin Brook Milk is bottled in.  Not only are the glass bottles returnable and re-usable, but they also don’t leech any chemicals into the milk and don’t affect the flavor of the milk at all.  Like many health-conscious parents of that era and in the small New England town I grew up in, mine raised me and my sister on rBST-free skim milk produced in-state. It came in a white cardboard carton, which my parents loved because it wasn’t unnecessarily made of plastic and the carton was recyclable. Unfortunately, the taste of the paper infiltrated the milk, and to this day I associate the flimsy flavor of skim milk with bleached cardboard. Nothing to fear at Twin Brook, though. Between the glass packaging and the heightened flavor of the skim milk, I found it to be quite tasty with my chocolate chip cookies!

We were lucky to get a full tour of the bottling process from washing the returns (only soap and hot water –– no noxious rinsing chemicals –– are used) to filling the bottles. Larry says he gets roughly 75% of his bottles back. He attributes the lost bottles to the fact that “they’re just so darn cute, people want to keep em!” Cute they are, and they also happen to make great little water bottles. Not that I would know….

Check out these pictures of the full tour of Twin Brook!

Beautiful young Jersey heffers

Larry show us how each bottle is hand-filled.

Ready to go!

Time for milk and cookies! Larry made the cookies himself!

Marketing and Retail representatives from WWU and UW try Twin Brook's irresistible chocolate milk.

There used to be nearly innumerable dairy farms in Whatcom County, and now there are only 125. Less than ten of these are independent producers. Larry says he’s intent on getting the business set up for the next generation, and leaving a legacy for generations to come. Mark and Michelle’s children –– Larry’s grandkids –– will be 6th generation dairy farmers, and the Stap family will possibly be the only dairy family in the region to operate on the same piece of property through the decades.

For a full list of places where you can buy Twin Brook products, visit their Facebook page.

~~~

*** (4/20/12) The UW Real Food Challenge student group, in partnership with UW Housing and Food Services, successfully hosted an Earth Day tasting of both Twin Brook Creamery Chocolate Milk and Belly Timber Bars in the primary residential dining hall. They collected nearly 200 student petitions to stock the products on campus. UW plans to do a Real Food Challenge assessment of food on campus this summer, through which product shifts such as these are recorded, and earn the school credit, incentivizing the shift.***

For more pictures of our weekend tour, check out our Facebook album.

Check out our blog post about the first ever national Food Day, for which Belly Timber and Twin Brook both donated products to UW’s Real Food Challenge food/sustainability event.

You can follow our work with universities in the PNW region via the Real Food Challenge NW Facebook Page

By PSFN’s Communications and Outreach Coordinator, Emma Brewster

On Thursday, Cascade Harvest Coalition hosted the Olympic Peninsula Farm to Table Trade Meeting in Port Townsend. The overwhelming theme of the day was the importance of diversity: diversity of knowledge, experience, markets, and products.

To kick off the event, Dr. Laura Lewis, the new Director of WSU extension services for Jefferson County, delivered a refreshingly scientific keynote address. Dr. Lewis spoke about “agrobiodiversity” and economic development opportunities therein for farmers and members of the local food economy on the Olympic Peninsula.

Much of Dr. Lewis’s presentation drew on the concept of Edge Theory, commonly used in permaculture design, among other applications. Edge Theory asserts that the edges of areas (of biomes, of neighborhoods, of garden plots…) harbor a tremendous amount of diversity, and discusses the desirable resiliency and stability found through such eclecticism. Dr. Lewis offered the example of ecotones: the areas between biomes or environmental regions such as the salty march which separates the grassy dunes from the sea, or the Serengeti savannah which joins the Sahara desert to the central rainforest in Africa. These inter-regions are areas of great biodiversity, abundance, and environmental dynamism, and are less affected by changes which might devastate the environ on either side.  Ecotones both result from and indicate a gradient of conditions between zones, such as changing precipitation levels, shifting temperature, or differential access to sunlight.

Dr. Lewis reminded us that realms between more distinct areas are not just an environmental or biological phenomenon, but that the local food economy on the Olympic Peninsula (and in other regions) is a sort of ecotone itself. Dr. Lewis pointed out that our agricultural system is not simply a linear chain from seed to spoon, but rather there is in fact a large amount of dynamism and potential where players in the food system interact and overlap.

In these overlapping areas of knowledge and practice, we can choose to ignore or capitalize on our interconnectedness by choosing to either share or withhold knowledge from one another. For instance, a chef who discontinues his order from a local farm, but does not tell the farm what it was that made the chef switch to a different source – quality, price, delivery hiccups – foregoes the opportunity to improve the relationship and the system as a whole because the farm has not learned or grown from the experience. Relationships among different players in the system and the system entirely are strengthened and both see more stability in the long term when knowledge and experience are shared.

The space in the center of the diagram here is the “area of vital connection” across systems.  It is this area of diversity and interconnectedness in our own agricultural system that we need to sustain together, and which should be more highly valued and utilized in an effort to strengthen our local agricultural economy.

With this in mind, as players in the regional food system we can decide to capitalize on the edges that exist within our own systems to identify barriers and weaknesses and to strengthen bonds and systematic resiliency. Interaction between producers and consumers can point out the weaknesses in processing capacity, storage facilities, marketing assistance, and distribution capabilities available. We can then work together to develop milling, meat processing, and distilling facilities; wholesale, direct, collective, and cooperative distribution options; and other infrastructural helps. The more successful we are at preserving interconnectedness, the more stable we’ll all be in the long term.  PSFN is proud to be a group that represents each sector in this vital center (consumers, producers, processors, distributors and other service providers). We aim to help share knowledge and information across perceived barriers in an effort to support the regional food economy in the Puget Sound.

Photo courtesy of Nash's Organic Produce

A panel discussion also spoke to the idea of diversity and to the benefit to diversifying both products and markets. PSFN Member Kia Armstrong spoke about all the different outlets for Nash’s Organic Produce, and about the pros and cons of each. Nash’s is currently wholesaling about 50% of their products through three or four major wholesalers throughout the Northwest and Canada. Nash’s recently opened its own small grocery store where you can buy all your favorite Nash’s produce and everything else “from olive oil to toilet paper!” as Kia says. In addition to the store, the farm is now more active than ever before at farmers’ markets, and is looking to expand its partnerships with regional institutions. Nash’s currently holds an on-site farmers market at the Olympic Medical Center on Tuesdays. Hospital staff are able to swipe their payroll deduct cards at the market (as opposed to needing cash), which is convenient for shoppers and reliable income for the farm. In its efforts to expand its institutional relationships, Nash’s is also in the process of getting into local schools through the Jefferson and Clallum county Farm to Cafeteria programs, as both schools are working under new local buying initiatives.  Kia and Nash’s Organic Produce has partnered with PSFN in the past in marketing their produce to child care centers and to senior meal programs through our Farm to Table Project.

It is institutional markets like these that excite Kathy Pryor of Washington Physicians for Social Responsibility (WPSR) and Heathcare Without Harm (HWH), who also participated in the panel. Kathy is working to gain signatories to the Healthy Food in Healthcare pledge, which commits healthcare institutions to use their enormous purchasing power to improve the health of the food system while also modeling healthy behavior for patients, visitors, and staff.

The healthcare industry is the third largest institutional purchaser of food (after colleges and universities, and elementary schools), and mostly purchases through the same mainline distributors as other, smaller institutional buyers like preschools and senior meal programs. The Healthy food in Healthcare commitment asks hospitals to use their “moral authority” as healthcare providers to support local producers who healthfully and ethically produce their products. By harnessing the purchasing power of the hospitals, WPSR and HWH is able to pave the way for smaller institutions and other local buyers to source their food carefully and locally.

Some local success stories of hospitals partnering with farms include:

  • The Olympic Medical Center in Port Angeles was the first hospital in the state to set up an onsite farm stand, and to use produce purchased from that stand in kitchen at least once a week.
  • Harrison Medical Center in Bremerton is now directly purchasing whole carcass beef over the winter months, something that Kathy hasn’t seen yet elsewhere.
  • United General Hospital in Sedro-Woolley just won second place in the nation for its sustainable food purchasing. Head Chef Chris Johnson made lots of local purchasing relationships with PSFN member farms at our Skagit and Seattle summer Wholesale Markets, and has been able to sustain them, leading to his award.

United General Hospital is currently purchasing 15% of its food for cafeteria and in-patient dining from local producers. The hospital that placed first in the competition (Fletcher Allen Healthcare in Burlington, VT – not far from where I grew up) is at an astounding 40%! So… it can be done!

In contrast to these inspiring local purchasing percentages of 15 and 40%, panel moderator, Katherine Barill of EDC Team Jefferson, reminded us that across the country, only one half of 1% of consumer food is purchased direct from the farmer by the end user. In Jefferson County, that proportion is a relatively impressive 4%. Ms. Barill challenged the audience to envision what might be possible economically for the county and the region if we could raise that number to 20% by 2020?  The goal of 20% by 2020 is also the goal set out by the Real Food Challenge, a key partner of PSFN this year, for colleges and universities in the Northwest. The Real Food Challenge also has a food commitment to be signed by college and university presidents and chancellors to similarly harness the purchasing power of colleges and universities.

Kathy sees this region of Washington as a prime candidate for this type of innovative food purchasing at healthcare and other institutions because of the high diversity of farms, as well as the somewhat limited geographic layout: Kathy markets the idea of local food purchasing to hospitals as an essential part of the facilities’ emergency preparedness plan, which all hospital are required to have. It’s an incredible resource to have food at their fingertips (and have the necessary relationships in tact) to feed patients in case of any major disaster which might result in limited transportation or other infrastructural losses.

This panel also discussed the importance of diversifying local products manufactured and sold in our region. Panelist Laura Lawless of the Port Townsend Food Co-op harped on value-added products as one of the most effective ways of ensuring income over the winter months for regional farms. She suggested the alternative value-added markets of health and beauty products, the herb and spice market, and medicinals as the next frontier for local producers. (PSFN is so excited for our soon-to-be-former Operations Manager, Ann Leason, for soon devoting the majority of her time to her own herb farm for health and beauty products, as well as medicinal herbs. Go Ann!)

Laura also gave some great suggestions of value-added products needed in the area:

  • Processed meats like salami and sausage
  • Frozen convenience foods for busy families – at the Port Townsend co-op they have a frozen Tamale that they can’t keep on the shelves!
  • Kale and produce chips
  • Salad Dressing
  • Pet food

For advice on, and assistance in, entering the value-added marketplace, PSFN and NABC are offering a Transition to Value Added Business Course this winter. The introductory courses in market assessment and business plan development have already passed, but product development classes in a variety of categories remain:

  • Value-added Dairy Workshop – Friday, January 27, 2012
  • Value-add Floral and Nursery Workshop – Thursday, February 2, 2012
  • Value-added Meat Workshop – Monday, February 6, 2012
  • Valued Added Prepared Foods – Thursday, February 16, 2012

For more information about these classes, contact Jeff Voltz: jeff@agbizcenter.org / (360) 593-4744

As a final word of advice, Laura said the most important thing you can do as a producer is to take the time to come to the store, demo your product, and tell your story your way to your customers.  We at PSFN agree. Telling your story through your brand, your label, and in person is essential.

So in summary, diversity is the key! We should all work to diversify relationships and enhance interconnectedness among different players in the regional food system; producers should diversify their markets (and focus on institutional partnerships) and their products.  Diversification of activities across the agricultural continuum will enable all stakeholders to manage risk, which will promote economic development.  Diversity is the key to regional economic stability and resilience. So… let’s get talking!

Across the country, there are a growing number of hospitals getting involved with the local food movement.  Right here in Northwest Washington, we have plenty of great examples to boast about.  Last week PSFN’s Lucy Norris caught up with one such leader: Chef Chris Johnson, Food Services Director at United General Hospital in Sedro-Woolley, WA.  United General is a great example of a community hospital in a rural area who has shown they can do better, to make better choices for the community they serve.  We applaud the efforts of Chef Johnson, his amazing staff, and the hospital administration for their efforts.

Tell us a little about your background and your current position.

Chef Johnson and boxes full of local products purchased at the Skagit WholeSale Market

As a chef, I have worked mainly in locally owned restaurants.  I helped open the old Sweetwater Bistro in Mt. Vernon (The Trumpeter is now in that space).  The food scene has really changed around here.  I remember walking over to the Mt Vernon Farmers Market in the early days.  It was pretty sad in the beginning but nowadays there’s an awesome variety of foods and so many more food producers there.  I’ve also taught at the Skagit Valley College. I still work part-time at the La Connor Brewing Co.  It’s a really great time to live here and cook for a living.

I remember one instructor telling his students about the importance of buying from local farms.  He didn’t preach about it, but you could tell he was passionate.   He was sourcing local thirty years ago-when a chef had to go out of the way to buy local.  Now, there are resources to help anyone who is the slightest bit interested.  There’s no excuse not to buy local.

I’m now the Director of Food Service for United General Hospital responsible for inpatient meals as well as the cafeteria, called Coho Café.   I supervise 13 full time employees including a registered dietician (who is smarter than me), and some really amazing cooks and dishwashers.  It’s a great group of people.

Institutional food gets a bad wrap, and rightly so.  So much of the ready-to-eat foods are highly processed.  This food has made people sick over time and too many of those people end up in our hospital because of poor diet.  United General is a community hospital in a rural area and we have a responsibility to do better, to make better choices for the community we serve.  Skagit Valley is the perfect place to start something like this (Skagit WholeSale Market and Puget Sound Food Network).  There are a huge variety of crops here and people want to eat it.  We’re pretty lucky.

When I got here, the staff was not cooking from scratch.  Food was already prepared, so all they had to do was heat it and serve.  Training is an ongoing process.  For example, golden beets aren’t that fancy, but the cooks didn’t really know what to do with them.  Still, they are always open to trying new things.  Everyday is a chance to learn something new and it keeps our work interesting. We all work well together.

It’s a small hospital so we serve about thirty-five inpatient meals per day.  About a hundred and fifty people visit the cafeteria.  The cashiers tell me that new people are coming for lunch these days– the cashiers have never seen some of these visitors before.  People tell me they like the food a lot.  I also talk to people about what we’re doing with buying local food. We’ve got the support from administration.

How long have you been sourcing local food for this kitchen?

It started last year.  We bought two CSA shares from Hedlin Farm last year.  Every Friday was like Christmas.  That was the day boxes were delivered.

This year we got more serious with buying local products. I started getting more products from Hedlin and reached out to Sakuma for berries. I also work with Taylor Shellfish and have made some new contacts through the Skagit WholeSale Market.  (Editors note: Chef Johnson is a new PSFN member!)

We’re taking baby steps integrating local food into inpatient meals.  Right now, Sakuma berries are served to patients twice a week.  Hedlin’s lettuce mix is also served.  We slice Hedlin’s tomatoes with sandwiches when we have them.  Tasteless softballs we get from the distributor do not compare to delicious and ripe, local tomatoes.

So what’s going on in the cafeteria these days?

The Coho Café offers specials throughout the week that include local products. This is the inaugural “Farm Fresh Friday” and we are having Taylor Shellfish Farm clams sauteed w/Skagit River Ranch Sweet Italian Sausage and Hedlin Farm Fennel.  For those who prefer meatless, we have the sausage-free version made with Twin Sisters mushrooms.  We’ll also have Ralph’s Greenhouse Glazed Carrots, and whatever else I can find to cook up!

The menu for next week includes Taco Day- it’s not gourmet but people love it.  I just bought some organic ground beef from Skagit River Ranch at the Skagit WholeSale Market this week.  I am also trying their organic ground pork that I’ll combine to create my own seasoned taco filling.  I’m also making spinach lasagna made with Ralph’s Greenhouse spinach and San Juan Island Pasta Co noodles. There will be baked San Juan Island Pasta Co rigatoni and Twin Sisters Mushrooms.  I just bought some Skagit Fresh sparkling beverage and it sold out. I want to get more.

A recent visitor told me, “I never thought to come to a hospital for steamed clams!” If I can sell this food in a small hospital in Sedro Woolley, any business around here can and should do it.  As soon as you start putting local on your menu and letting people know — people will go crazy, and flock to it.

The Skagit WholeSale Market launched just three weeks ago in Mt. Vernon. You came the first day and every market day since.  Tell me about your experiences so far.  How did you find out about it?

Actually, Celeste at Sakuma Bros told me about it.  I had called to place an order and she told me to meet her there to collect my order.  I didn’t really have any expectations.  But while I was there, I met other food producers.  I order from Hedlin and Sakuma every week anyway, so now I can pick up stuff at the market now.  Since coming to the market, I have orders with Ralph’s, San Juan Island Pasta Co, Twin Sisters, and Skagit River Ranch.  I also found out that Samish Bay Cheese does more than the hard cheeses like gouda.  I had no idea they also do fresh cheese and yogurt, too!  It was also great to see Don from Nerka SeaFrozen Salmon this week.  I used to buy from him when I was at the Sweetwater Bistro.  It’s excellent quality fish!

The Skagit WholeSale Market and PSFN are both awesome!  The Market is so refreshing because you can have a face-to-face relationship with the people who grow your food, versus clicking a button in an ordering program.

There is a popular belief that local food is just too expensive for institutional budgets.  So how do you do it?

Actually last year when we started sourcing local food, we came under budget.  So this year, they gave us less budget because apparently they think we don’t need it.  Nah, we’re OK.  Since participating in the Skagit WholeSale Market, I haven’t compared the invoices with my regular line distributor, but I’m pretty sure we’re spending less this year.  The farmers have been willing to work with me on invoicing.  As a hospital employee, I can’t just write a check.  On Thursdays when I come back with my products, I sit down at my desk and sign off on the invoices.  Then I walk them straight down to Finance.  I do this as quickly as possible so the producer doesn’t have to wait long to get paid.  It’s a leap of faith for small farmers but that trust grows when you do what you say you are going to do.

I look at the cost of sourcing local from a different angle.  For ready-to-eat foods, I was paying for labor twice.  Now I pay once for labor- my co-workers seem to like what we’re doing and we’re attracting more business.  Sourcing local makes perfect sense.

(Editor’s Note: Created by Chef Johnson and inspired by local, seasonal bounty, “Farm Fresh Friday” at Coho Café happens Fridays from 11:00 a.m. and 2:00 p.m.  Come and enjoy menu items made with fresh produce from local farms, including fruits, vegetables, meats, cheeses and more.  Affordable, healthy, and delicious! It will change the way you think about hospital food! For more information, please call (360) 707-4238. United General Hospital is located at 2000 Hospital Drive • Sedro-Woolley, WA 98284.  Visit www.unitedgeneral.org.)

Many people already know the definition of Community Support Agriculture or CSA, but for the rest, let’s just say it is a grassroots partnership between a farmer and individuals that helps reconnect eaters to the source of their food. Before season, a farm will assign monetary value of producing say, 20 weeks worth of food, and then divide this amount into “shares” and charge a flat upfront fee to anyone in a given community who wants to participate. The shareholders (or individuals and families) then receive weekly “shares,” boxes or bags of seasonal produce (and sometimes animal products) grown on that farm or collective of local farms throughout the season. Provided there are no dramatic hiccups in production, everybody wins.

There are many types of CSA operations in Northwest Washington.  A compliment to farmers markets and grocery stores, CSAs are responding to consumers desire for food that is local, fresh, delicious, fair, and clean to eat.  It also helps establish a rapport between producer and consumer–building community through food.

Several years ago while living in Portland, I was introduced to the concept of “CSAs for restaurants.”  Our local Slow Food chapter held a lecture on the subject with Chef John Taboada of Navarre restaurant who purchased shares for his small kitchen in NE Portland from 47th Ave Farm (http://www.47thavefarm.com).  His kitchen was rather small but highly creative and the menu flexible. He and his staff were committed to sourcing local and seasonal, not only because of high ideals, but because the food quality was excellent. To this day, Chef Taboada maintains his relationship with 47th Ave Farm through CSA shares because the mutually supportive relationship works for his business- in terms of balancing cost to overall quality his customers seek.

Since Moving to Washington, I have queried restaurants in the Seattle area to find out who here receives CSAs in their kitchens.  So far, not one has been identified but I’m sure they are out there. I have found more businesses are offering their locations as drop sites, making it easy for their employees to participate in CSAs. Says PSFN member Clayton Burrows of Growing Washington,

We don’t deliver CSAs to restaurants, per say, but we certainly are helping to lead the charge with workplace CSAs.  We basically utilize businesses and drop-off points for our CSA.  We ask that businesses have at least five people sign up for a box, and then we deliver their food to their place of work each week.  Some of the businesses pay a portion of the share, some do it through payroll deduction.  We also do Business Share Snack Packs, where we deliver snack type items (e.g. berries, cherry tomatoes, pickling cucumbers, salads, grapes, etc.), to businesses each week.  Our workplace CSA program is going great.”

There are a variety of CSA farms and local produce box delivery services within the Puget Sound Food Network and can be researched at www.psfn.org. Before choosing, business owners should keep in mind that each producer is unique in terms of certifications, geography, delivery options, products offered, cost and seasonal share availability. They include:

  • DEVine Gardens
  • The Raven and the Spade
  • Sol to Seed Farm
  • Whidbey Green Goods
  • Willowood Farm on Ebey’s Prairie
  • Greenbank Farm
  • Growing Washington
  • Maha Farm
  • Molly’s Island Garden
  • Full Circle Farm in Carnation

As a business, you can to decide if a weekly CSA share will work for you, your employees or your restaurant kitchen. But you’ll need to decide quickly!  Many CSA farms are gearing up for their first of the season deliveries. In fact, Growing Washington just announced on their Facebook page, “You’ve got less than 48 hours to sign up for our Local Choice Food Box in King and Snohomish Counties and then they are closing down registration for the season.”

For more information about choosing a CSA for your business or restaurant, please login to PSFN and search CSAs in the member profiles, paying attention to the names of the above farms.  You can also find an exhaustive directory of CSAs in the Puget Sound Fresh 2010 Farm Guide or online at http://www.pugetsoundfresh.org/csa.htm.

Contributing blogger Lucy Norris is Puget Sound Food Network’s Regional Food Systems Developer.  For more information, please see staff bios at http://www.psfn.org/staff/

King County’s flourishing farmers markets offer a great selection of tasty and nutritious food while providing a boost to local farmers. A new report includes several recommendations to help ensure the stability of farmers markets well into the future.

“The growing popularity of farmers markets across King County is a very positive development, but we can’t take them for granted and must continue to explore new ways of supporting them,” said King County Executive Dow Constantine. “Farmers markets are the best place for people to find out how tasty and fresh locally-grown food can be, and to support our rural economy.

“By strengthening farmers markets across the county, we not only improve the future of farming here, but also bolster the small businesses that form the fabric of our communities,” he added.

Among the recommendations in the King County Farmers Market Report are:

WASHINGTON, March 17, 2010 – Agriculture Secretary Tom Vilsack today said that the Farm Storage Facility Loan program has been amended to allow producers to build cold storage facilities to store their fresh fruits and vegetables. This program is part of USDA’s ‘Know Your Farmer, Know Your Food’ initiative and uses discretionary authority provided by the 2008 Farm Bill authorizing the eligibility of cold storage facilities for fruits and vegetables.

“Expand the Farm Storage Facility Loan program will provide our nation’s fruit and vegetable producers with new storage and marketing opportunities,” Vilsack said. “On-farm storage may cost a lot to build, but it can help farmers to maximize profits. USDA’s program will help these producers to finance the purchase, construction, or refurbishment of these important farm storage facilities.”

Cowgirl Creamery founder and co-founder of Culture Cheese Magazine, British native, Kate Arding has become a cheese sensei. She was recently featured in an interview by culinate.com which discusses the past, present and future of cheese.

How did you first become interested in cheese?
My uncle had a business that sold mustards, and I started working for him. One day I made a delivery at Neal’s Yard Dairy. There was floor-to-ceiling cheese, and it was a hive of activity. The first thing they did was hand you a sample of cheese, and they talked to you about it in a friendly way. I was smitten.

When you moved to northern California in 1997, how did the artisanal-cheese industry in the United States compare to England’s?
England was trying to preserve the traditions of cheesemakers, and the United States was trying to establish them. When I started working for Cowgirl Creamery, making artisanal cheese was an embryonic movement.

Read the full interview here: http://www.culinate.com/articles/the_culinate_interview/kate_arding