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By Lucy Norris, Project Manager, Puget Sound Food Network

Today was Taste Washington Day and participating schools throughout the state celebrated Washington’s seasonal bounty in style, including:

  • Serving a locally-sourced meal
  • Providing education and activities to recognize the region’s agricultural bounty
  • Inviting farmers to lunch
  • Arranging school visits to area farms
  • Connecting Future Farmers of America high school students with elementary students

This year was especially exciting because Seattle Public Schools (SPS) featured grass-fed beef franks from 3 Sisters Cattle Company (3 Sisters) of Whidbey Island on today’s lunch menu:

Seattle Public Schools Taste Washington Day Menu, September 28, 2011

According to Wendy Weyer, R.D., SPS Nutrition Services, “We had the hot dogs in our 70 elementary schools equaling 8,000 servings.  We actually ran out so not all sites had the dogs.”

The full cost for one school lunch is $2.75 for Seattle elementary schools, and students who qualify for free/reduced lunches are not charged.  Considering these locally produced beef franks retail at PCC Natural Markets for $5.99 per 12 oz. pack, the fact that SPS and 3 Sisters were able to reach an agreement on pricing alone is remarkable and inspiring.

3 Sisters Cattle Co. Uncured, 100% Grass-fed Beef Franks are sold at PCC Natural Markets

The connection between 3 Sisters and SPS was sparked on the morning of July 20th at Puget Sound Food Network’s (PSFN) 2011 Seattle Wholesale Market.  As Eric Boutin (former Food Services Director) put it, “We had no buying expectations.  We just wanted to look around at how the market was set up, what products were available, and to gain an understanding of how farm-direct purchasing could work.” Brought together by PSFN, local farmers made connections with local businesses and sold bulk quantities of fruits, meats, vegetables, breads direct-wholesale.  The 2011 season, which ended on August 31, was held in the parking lot of the Mt. Zion Baptist Church in Central District/Capital Hill.  Commercial and institutional buyers, including SPS Nutrition Services, received “weekly fresh sheets” to see what products were offered at wholesale prices and volumes. Buyers then considered if (and how) these products might fit within their meal programs.

It was SPS Central Kitchen Operations Manager, Randall Guzzardo and Mr. Boutin who met face-to-face with farmer Shelly Muzzall and discussed 3 Sisters’ grass-fed hotdogs with packs in hand.  This first meeting sparked negotiations that led to SPS featuring 3 Sisters’ hotdogs on today’s school lunch menu.  After Mr. Boutin’s departure from SPS, it was Wendy Weyer who stepped in and continued talks with 3 Sisters, and placed the first order. The Muzzall’s are excited about this first sale to Seattle Public Schools and hopes to have more opportunities to sell their all natural, grass-fed beef franks in school districts across the Puget Sound region.

One lunch featuring 3 Sisters Cattle Co beef franks and Carpinito Brothers salad greens

PSFN visited two elementary schools in the Wallingford/Fremont neighborhoods including BF Day School and John Stanford International School.  3 Sisters grass-fed beef franks were steamed and served on whole wheat buns made by Seattle’s own Franz Bakery. The hotdogs were a hit!  At John Stanford the hot dogs were sold out during the final lunch stampede, a teacher gave 3 Sisters the “thumbs-up” and another student came back and asked for a second hot dog!

The lunch line at John Stanford International School

In the spirit of Taste Washington Day, the menu showcased some of Washington’s finest produce, dairy, meat including PSFN member Carpinito Brothers of Kent who supplied the salad greens and Shepherd’s Grain Farm who supplied the flour for a popular dessert: chocolate brownies.

Learn more about 3 Sisters Cattle Co.

3 Sisters Cattle Co. has Natural, Uncured Beef Franks and Pepperoni made with Whidbey Island’s own local grass-fed beef!  Their premium grass-fed cuts represent your fresh-air, rural community. They are a healthy, homegrown alternative to national brands. Contact Shelly at (360) 675-2136 / shelly@3sistersbeef.com.  Plymouth Poultry is their distributor.

To learn more about PSFN membership benefits including weekly fresh sheets, seasonal wholesale markets, and other strategic marketing assistance please contact info@psfn.org or visit PSFN’s website.

Skagit Fresh Apple Cider is a special product produced by, PSFN Member, Skagit Fresh Beverage Company. Skagit Fresh’s Seasonal Cider is a delicious blend of sweet apples grown by three farms in the Skagit Valley – Merritt Apples, Sakuma Bros. Farms and Perkins Variety Apples.

To learn more about Skagit Fresh’s new product, PSFN and Northwest Agriculture Business Center staff visited Skagit Fresh’s production facility in Bow, WA.  In visiting, we produced a short documentary video that details Skagit Fresh’s inception and provides interesting detail and footage of Skagit Fresh Cider in production. Enjoy! Take a look below for retails sale locations and a Wholesale Promotion brought to you by PSFN’s Live Market.

This cider is UV treated (versus heat pasteurized).  The process kills all harmful bacteria and maintains shelf stability.  That also means it is one of the only 100% apple ciders on the market that doesn’t taste cooked.  Like biting into an apple right from the tree, this cider is too tasty to miss!

Holiday Promotion

Skagit Fresh Holiday Apple Cider is available for wholesale pick up. Available from October 2010 through February 2011 in retail ready Gallons and Half Gallon jugs. $3.35 per gallon ($13.40 per case) and $2.29 per 1/2 gallon ($20.61 per case). Minimum order is 1 case. That’s a hot price! Contact Gary@agbizcenter.org or (425) 445-3888 for more information or to arrange pick up.

Retail Locations

Whole Foods

  • Bellevue, WA
  • Interbay – Seattle, WA
  • Redmond, WA
  • Roosevelt Square – Seattle, WA
  • Westlake – Seattle, WA

Metropolitan Markets – Seattle,WA

  • Queen Anne
  • Uptown
  • Admiral
  • Sand Point
  • Proctor
  • Kirkland

Skagit Valley Food Coop – Mount Vernon, WA
SPUD! Spud.com
Snoqualimie Ridge Kress IGA – Snoqualimie, WA
Camano Plaza IGA – Camano Island, WA
The Goose Community Grocer  (Whidbey Island) – Langley, WA
The Star Store (Whidbey Island) – Langley, WA
San Juan Island Food Coop – Friday Harbor, WA
Prairie Center Red Apple – Coupeville, WA

Farm Stands

Rosebella’s Garden Bakery – Bow, WA
Perkins Variety Apples – Sedro-Woolley, WA

Across the country, there are a growing number of hospitals getting involved with the local food movement.  Right here in Northwest Washington, we have plenty of great examples to boast about.  Last week PSFN’s Lucy Norris caught up with one such leader: Chef Chris Johnson, Food Services Director at United General Hospital in Sedro-Woolley, WA.  United General is a great example of a community hospital in a rural area who has shown they can do better, to make better choices for the community they serve.  We applaud the efforts of Chef Johnson, his amazing staff, and the hospital administration for their efforts.

Tell us a little about your background and your current position.

Chef Johnson and boxes full of local products purchased at the Skagit WholeSale Market

As a chef, I have worked mainly in locally owned restaurants.  I helped open the old Sweetwater Bistro in Mt. Vernon (The Trumpeter is now in that space).  The food scene has really changed around here.  I remember walking over to the Mt Vernon Farmers Market in the early days.  It was pretty sad in the beginning but nowadays there’s an awesome variety of foods and so many more food producers there.  I’ve also taught at the Skagit Valley College. I still work part-time at the La Connor Brewing Co.  It’s a really great time to live here and cook for a living.

I remember one instructor telling his students about the importance of buying from local farms.  He didn’t preach about it, but you could tell he was passionate.   He was sourcing local thirty years ago-when a chef had to go out of the way to buy local.  Now, there are resources to help anyone who is the slightest bit interested.  There’s no excuse not to buy local.

I’m now the Director of Food Service for United General Hospital responsible for inpatient meals as well as the cafeteria, called Coho Café.   I supervise 13 full time employees including a registered dietician (who is smarter than me), and some really amazing cooks and dishwashers.  It’s a great group of people.

Institutional food gets a bad wrap, and rightly so.  So much of the ready-to-eat foods are highly processed.  This food has made people sick over time and too many of those people end up in our hospital because of poor diet.  United General is a community hospital in a rural area and we have a responsibility to do better, to make better choices for the community we serve.  Skagit Valley is the perfect place to start something like this (Skagit WholeSale Market and Puget Sound Food Network).  There are a huge variety of crops here and people want to eat it.  We’re pretty lucky.

When I got here, the staff was not cooking from scratch.  Food was already prepared, so all they had to do was heat it and serve.  Training is an ongoing process.  For example, golden beets aren’t that fancy, but the cooks didn’t really know what to do with them.  Still, they are always open to trying new things.  Everyday is a chance to learn something new and it keeps our work interesting. We all work well together.

It’s a small hospital so we serve about thirty-five inpatient meals per day.  About a hundred and fifty people visit the cafeteria.  The cashiers tell me that new people are coming for lunch these days– the cashiers have never seen some of these visitors before.  People tell me they like the food a lot.  I also talk to people about what we’re doing with buying local food. We’ve got the support from administration.

How long have you been sourcing local food for this kitchen?

It started last year.  We bought two CSA shares from Hedlin Farm last year.  Every Friday was like Christmas.  That was the day boxes were delivered.

This year we got more serious with buying local products. I started getting more products from Hedlin and reached out to Sakuma for berries. I also work with Taylor Shellfish and have made some new contacts through the Skagit WholeSale Market.  (Editors note: Chef Johnson is a new PSFN member!)

We’re taking baby steps integrating local food into inpatient meals.  Right now, Sakuma berries are served to patients twice a week.  Hedlin’s lettuce mix is also served.  We slice Hedlin’s tomatoes with sandwiches when we have them.  Tasteless softballs we get from the distributor do not compare to delicious and ripe, local tomatoes.

So what’s going on in the cafeteria these days?

The Coho Café offers specials throughout the week that include local products. This is the inaugural “Farm Fresh Friday” and we are having Taylor Shellfish Farm clams sauteed w/Skagit River Ranch Sweet Italian Sausage and Hedlin Farm Fennel.  For those who prefer meatless, we have the sausage-free version made with Twin Sisters mushrooms.  We’ll also have Ralph’s Greenhouse Glazed Carrots, and whatever else I can find to cook up!

The menu for next week includes Taco Day- it’s not gourmet but people love it.  I just bought some organic ground beef from Skagit River Ranch at the Skagit WholeSale Market this week.  I am also trying their organic ground pork that I’ll combine to create my own seasoned taco filling.  I’m also making spinach lasagna made with Ralph’s Greenhouse spinach and San Juan Island Pasta Co noodles. There will be baked San Juan Island Pasta Co rigatoni and Twin Sisters Mushrooms.  I just bought some Skagit Fresh sparkling beverage and it sold out. I want to get more.

A recent visitor told me, “I never thought to come to a hospital for steamed clams!” If I can sell this food in a small hospital in Sedro Woolley, any business around here can and should do it.  As soon as you start putting local on your menu and letting people know — people will go crazy, and flock to it.

The Skagit WholeSale Market launched just three weeks ago in Mt. Vernon. You came the first day and every market day since.  Tell me about your experiences so far.  How did you find out about it?

Actually, Celeste at Sakuma Bros told me about it.  I had called to place an order and she told me to meet her there to collect my order.  I didn’t really have any expectations.  But while I was there, I met other food producers.  I order from Hedlin and Sakuma every week anyway, so now I can pick up stuff at the market now.  Since coming to the market, I have orders with Ralph’s, San Juan Island Pasta Co, Twin Sisters, and Skagit River Ranch.  I also found out that Samish Bay Cheese does more than the hard cheeses like gouda.  I had no idea they also do fresh cheese and yogurt, too!  It was also great to see Don from Nerka SeaFrozen Salmon this week.  I used to buy from him when I was at the Sweetwater Bistro.  It’s excellent quality fish!

The Skagit WholeSale Market and PSFN are both awesome!  The Market is so refreshing because you can have a face-to-face relationship with the people who grow your food, versus clicking a button in an ordering program.

There is a popular belief that local food is just too expensive for institutional budgets.  So how do you do it?

Actually last year when we started sourcing local food, we came under budget.  So this year, they gave us less budget because apparently they think we don’t need it.  Nah, we’re OK.  Since participating in the Skagit WholeSale Market, I haven’t compared the invoices with my regular line distributor, but I’m pretty sure we’re spending less this year.  The farmers have been willing to work with me on invoicing.  As a hospital employee, I can’t just write a check.  On Thursdays when I come back with my products, I sit down at my desk and sign off on the invoices.  Then I walk them straight down to Finance.  I do this as quickly as possible so the producer doesn’t have to wait long to get paid.  It’s a leap of faith for small farmers but that trust grows when you do what you say you are going to do.

I look at the cost of sourcing local from a different angle.  For ready-to-eat foods, I was paying for labor twice.  Now I pay once for labor- my co-workers seem to like what we’re doing and we’re attracting more business.  Sourcing local makes perfect sense.

(Editor’s Note: Created by Chef Johnson and inspired by local, seasonal bounty, “Farm Fresh Friday” at Coho Café happens Fridays from 11:00 a.m. and 2:00 p.m.  Come and enjoy menu items made with fresh produce from local farms, including fruits, vegetables, meats, cheeses and more.  Affordable, healthy, and delicious! It will change the way you think about hospital food! For more information, please call (360) 707-4238. United General Hospital is located at 2000 Hospital Drive • Sedro-Woolley, WA 98284.  Visit www.unitedgeneral.org.)

Many people already know the definition of Community Support Agriculture or CSA, but for the rest, let’s just say it is a grassroots partnership between a farmer and individuals that helps reconnect eaters to the source of their food. Before season, a farm will assign monetary value of producing say, 20 weeks worth of food, and then divide this amount into “shares” and charge a flat upfront fee to anyone in a given community who wants to participate. The shareholders (or individuals and families) then receive weekly “shares,” boxes or bags of seasonal produce (and sometimes animal products) grown on that farm or collective of local farms throughout the season. Provided there are no dramatic hiccups in production, everybody wins.

There are many types of CSA operations in Northwest Washington.  A compliment to farmers markets and grocery stores, CSAs are responding to consumers desire for food that is local, fresh, delicious, fair, and clean to eat.  It also helps establish a rapport between producer and consumer–building community through food.

Several years ago while living in Portland, I was introduced to the concept of “CSAs for restaurants.”  Our local Slow Food chapter held a lecture on the subject with Chef John Taboada of Navarre restaurant who purchased shares for his small kitchen in NE Portland from 47th Ave Farm (http://www.47thavefarm.com).  His kitchen was rather small but highly creative and the menu flexible. He and his staff were committed to sourcing local and seasonal, not only because of high ideals, but because the food quality was excellent. To this day, Chef Taboada maintains his relationship with 47th Ave Farm through CSA shares because the mutually supportive relationship works for his business- in terms of balancing cost to overall quality his customers seek.

Since Moving to Washington, I have queried restaurants in the Seattle area to find out who here receives CSAs in their kitchens.  So far, not one has been identified but I’m sure they are out there. I have found more businesses are offering their locations as drop sites, making it easy for their employees to participate in CSAs. Says PSFN member Clayton Burrows of Growing Washington,

We don’t deliver CSAs to restaurants, per say, but we certainly are helping to lead the charge with workplace CSAs.  We basically utilize businesses and drop-off points for our CSA.  We ask that businesses have at least five people sign up for a box, and then we deliver their food to their place of work each week.  Some of the businesses pay a portion of the share, some do it through payroll deduction.  We also do Business Share Snack Packs, where we deliver snack type items (e.g. berries, cherry tomatoes, pickling cucumbers, salads, grapes, etc.), to businesses each week.  Our workplace CSA program is going great.”

There are a variety of CSA farms and local produce box delivery services within the Puget Sound Food Network and can be researched at www.psfn.org. Before choosing, business owners should keep in mind that each producer is unique in terms of certifications, geography, delivery options, products offered, cost and seasonal share availability. They include:

  • DEVine Gardens
  • The Raven and the Spade
  • Sol to Seed Farm
  • Whidbey Green Goods
  • Willowood Farm on Ebey’s Prairie
  • Greenbank Farm
  • Growing Washington
  • Maha Farm
  • Molly’s Island Garden
  • Full Circle Farm in Carnation

As a business, you can to decide if a weekly CSA share will work for you, your employees or your restaurant kitchen. But you’ll need to decide quickly!  Many CSA farms are gearing up for their first of the season deliveries. In fact, Growing Washington just announced on their Facebook page, “You’ve got less than 48 hours to sign up for our Local Choice Food Box in King and Snohomish Counties and then they are closing down registration for the season.”

For more information about choosing a CSA for your business or restaurant, please login to PSFN and search CSAs in the member profiles, paying attention to the names of the above farms.  You can also find an exhaustive directory of CSAs in the Puget Sound Fresh 2010 Farm Guide or online at http://www.pugetsoundfresh.org/csa.htm.

Contributing blogger Lucy Norris is Puget Sound Food Network’s Regional Food Systems Developer.  For more information, please see staff bios at http://www.psfn.org/staff/

King 5 just put together a great complimentary article and video about Whidbey Island Grown and the recent Cooperative beef developments as highlighted in our recent article on the PSFN blog. King 5 also put together this great video. Take a look:

Read the full article here: http://www.king5.com/news/business/Whidbey-Ranchers-selling-local-94526229.html

Consumer research shows a continued interest in healthy eating. News about food  recalls, the obesity epidemic, and the environmental impacts of global food trade has put the spotlight on regional food systems and local food is more popular than ever. Our food culture has shifted away from convenience and “cheap” food to one where mainstream grocery shoppers seek foods that are local, natural/ organic, fresh and clean. These foods are valued as quality and real. Consumers are skeptical of highly processed foods with unpronounceable ingredients, produce shipped from all over the world, and meat, dairy and fish produced in factory farms.

Puget Sound area farmers, fisherfolk and artisans have a distinct advantage in today’s  marketplace. There are over 4 million eaters in Western Washington and close to 10,000 farms.  The food community is working together through projects like the Puget Sound Food Network, to bring farm and sea to market like never before.

Communicating with potential customers about your operation and products is the key to unlocking the potential that will drive business and build lasting relationships within the regional food community. It is important to today’s wholesale food buyers, sellers and  service providers to know the “Who, What, When, Where, How, Why?” of your business and products.

PSFN Members need to know

  1. Who produces the food?
  2. What do you grow/produce?
  3. Where are you located?
  4. How? This includes production methods, certifications, and delivery and/or distribution ideas.

Be sure to add photos, logos, and product lists

  1. Sellers: Tell us what you grow or raise!
  2. Buyers: Tell us what you want to buy!

PSFN is proud to announce a brand new profile feature: Certifications. Are your products Salmon Safe or USDA Organic? Now, PSFN members have the ability to select and display Certification badges within their profile space for the world to see with just the click of a mouse. Simply edit you account and check off the boxes next to each Certification and wah-lah! Certification buttons right in your profile.

PSFN welcomes brand new profile spaces. These enhanced profiles, provide better and more precise presentation of your company and its products.

Upcoming is a more dynamic “Product Showcase” space which will display detailed information about all of your product offerings and requests. That update along with a update to Your Account management space is expected in early April.

The Makah Ozette, a Potato with a Past. Gerry Warren Slow Food Seattle cgw@speakeasy.net

“The history and the distinctive flavor of this potato give it a significant market advantage over most fingerling potatoes offered in today’s marketplace.” Says Andrew Stout of Full Circle Farm a grower in Carnation WA. It is visually attractive with its pale yellow color, rugged knobby shapes and many deep brows. It has unique earthy, nutty flavors that pair very well with grilled and roasted meats.

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Now on PSFN, all members have the ability to add photos to their accounts. This is perfect for those hoping to familiarize potential partners with your brand, your business or your products.

Those who view your member profile listing will be able to dynamically scroll through and abundance of colorful images, easily updated and maintained.

In order to make this technology possible, we’ve teamed up with Flickr to create the easiest experience. By following these simple steps, you’ll have a photo gallery up in no time.

Step 1: Go to flickr.com and create an account. Signing up for Flickr is completely free.

Step 2: Set your photostream ID by going to “You” in the navigation, and then to “Your Account”. In “Your Account” scroll down to “Screen Name” and create a unique Screen Name for your photos.

Step 3: Upload photos to your account by going back to “You” and then “Upload photos and video”. This is where you’ll upload photos in the future.

Step 4: Sign into your PSFN account and click “Edit Info”

Step 5: Scroll down to where it says Flickr, enter your unique Flickr Screen Name, save and you’re done!

Your photos will now appear in your PSFN profile listing.

 

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